4.6 ｜ Corporate Citizenship 4.6.2 Major Examples of Social Contribution through Business Activities Priority Activities in Each Field Impact on Business Typical Activities (Concrete (Relation to Business) SDGs (Effects on Business Activities and KPIs) and KPIs) The Fujifilm Group has always We control the • Voluntary tree planting paid attention and protected environmental in China and Vietnam the environment as clean water impact on our (Number of participants) and fresh air are essential for Environment our businesses. Environmental business and society • Ground Water issues have a great impact on all by setting KPIs Conservation activities for CO and waste our businesses, so we continue 2 in Minami Aso Village social contributions related to emissions, and water (Number of participants) environment. management. • Offering large-font Our Group is promoting a range textbooks to students of businesses, and so needs a These activities will with low vision (Volume diversity of human resources. We allow us to enhance of our production) work with partners and NPOs our relationship with • Competition operated by to foster diversity in the coming the regions where Charitable Trust Fujifilm Education generations in the regions where we operate and Green Fund and NPOs and research we operate. This will enable us establish the Fujifilm • Kikigaki Koushien by to establish relationships with brand. We set the high school students local communities through the continuity of our (Number of participants) development of human resources business and sales and to increase recognition of our in the region as our • Sponsoring All Japan Group. KPIs. High School Soccer Tournament (to be continued) • Holding The Heart to Heart Communication— We expect to “PHOTO IS” Photo Since our foundation, we create further Exhibition, and other have operated a business printing demand events in FUJIFILM of photographic films and in photographic Square (Number of photosensitive materials to products and in participants) “contribute to society by offering the graphic system • Reproduction and Culture, arts more informative images.” We business. Our digitalization of historical and sports also focus on activities utilizing approach should also documents (Number of multifunction devices and latest create new demand documents restored) for our Business technologies under the banner of Innovation business. • Supporting Special “Valuable communication beyond The results will be Olympics Nippon the times.” seen in our sales and • Sponsoring FUJIFILM profits. SUPER CUP • Supporting FUJIFILM, Studio Alice Ladies Open We aim to create a healthier society and further develop our healthcare business simultaneously. This will be achieved by promoting disease prevention, diagnosis, and treatment in emerging and We anticipate other countries. In this way, sustainable • Improving medical we can drive forward our growth of the accessibility in all 196 healthcare business, which healthcare business. countries and regions in offers medical products such Such business the world in which we as mammography systems, encompasses operate by introducing Health diagnostic imaging systems, medical systems, AI-based medical and medicines. As a part of our contract products and services by social contribution, we are raising development 2030. health awareness, including manufacturing of • Offering medical training disease prevention, diagnosis, biomedicines, and • Supporting the Pink and treatment in emerging life sciences. The Ribbon campaign etc. countries which encourages results will be seen in people to take health checks and our sales and profits. visit doctors. This should enhance the healthcare market. This movement should also increase our reputation in this field and help stable expansion of business development. 134 FUJIFILM Holdings Corporation Sustainability Report 2023