2.4 ｜ Customer Relationship Management [Received awards for customer satisfaction survey in fiscal 2022 (FUJIFILM Business Innovation)] SM No.1 in J.D. Power 2022 Japan Color MFP Customer Satisfaction Study SM No.1 in J.D. Power 2022 Japan Color MFP Customer Satisfaction Study *Tied in 2022 https://www.fujifilm.com/fb/company/news/release/2022/78807 (in Japanese only) SM No.1 in J.D. Power 2022 Japan Technical Support Call Center Customer Satisfaction Study https://www.fuji昀椀lm.com/fb/company/news/release/79237(inJapaneseonly) Top in the IT Consulting/Upstream Design Services category of Customer Satisfaction Survey 2022-2023 by Nikkei Computer https://www.fuji昀椀lm.com/fb/company/news/release/78552(inJapaneseonly) Customers Response (FUJIFILM’s Activities) https://holdings.fujifilm.com/en/sustainability/activity/other-activities/customer-service/customer Activities Incorporating Customers' Feedback (FUJIFILM’s Activities in Japan) https://holdings.fujifilm.com/en/sustainability/activity/other-activities/customer-service/customer/case-study Customer Satisfaction Improvement Committee (FUJIFILM Healthcare Laboratory Co., Ltd.) https://h-jp.fujifilm.com/contents/cs/voice/committee.html (in Japanese only) Aiming to enhance Customer Satisfaction (FUJIFILM Business Innovation) https://www.fujifilm.com/fbglobal/eng/company/cs 4. Efforts in the Healthcare segment The Healthcare segment is one of the most critical field that directly influences on people’s life. As the foundation of its business activities, the Fujifilm Group increases awareness of our Charter for Corporate Behavior and Code of Conduct among all employees. We also implement the following activities with the Healthcare segment in mind. (1) Efforts to improve access to healthcare services The Fujifilm Group appoints health as one of our priority areas and aims to improve the quality of life for people through our products, services, and technologies. Setting “Improve Accessibilities to Medical Services” as the priority issue in the area, we are promoting various efforts such as introducing a health check service within different regions and developing an early tuberculosis diagnosis system in developing countries. https://holdings.fuji昀椀lm.com/en/sustainability/activity/health/priority-issue-2 (2) Efforts to ensure fairness and transparency in the Healthcare segment ① Sales activities through fair competition The Fujifilm Group recognizes the importance of ensuring transparency and trust in our relationships with medical institutions in the Healthcare segment. All activities conducted by the Fujifilm Group follow industrial regulations, such as the Code of Ethics, the Charter of Business Behavior, the Promotion Code of the Medical Devices Industry, and the Code of Practice and Fair Competition Code of the Medical Devices Industry in Japan, as specified by the Japan Federation of Medical Devices Associations, the Japan Fair Trade Council of the Medical Devices Industry, and the Japan Pharmaceutical Manufacturers Association. Further, we have set up the Fujifilm Group Charter for Corporate Behavior and Code of Conduct, as well as each company’s regulations involved in the Healthcare segment. In view of the laws and regulations we are required to comply with, we established Fujifilm Group Global Healthcare Code of Conduct for relevant Group companies in the Healthcare segment in July 2020. Employees in the relevant Group companies take trainings on these regulations regularly and follow them in carrying out their business to ensure fair business competition. ② Information disclosure The Fujifilm Group regularly discloses Healthcare segment information, such as funding, in order to gain the wider understanding of society with regards to the manner in which the Group operates its business to a high ethical standard. 54 FUJIFILM Holdings Corporation Sustainability Report 2023