Social Aspects 2.Socialimpactassessmentofsocialcontribution In 2018, FUJIFILM Business Innovation worked to “visualize” its social contribution activities in order to understand their social significance, results, and effects and make them improve. We will continue to carry out impact assessments regularly to clarify and improve our activities. [Implementation method] To evaluate the social impact from our major social contribution activities, including the project to offer learning materials in emerging countries and reproduction and utilization of historical documents, we created a logic model and made trial assessments. We did not find any negative impact on a local community from the result of trial assessments. (1) Considering a logic model utilizing the Social Impact Assessment Tool Set created by GSG.* (2) Creating a logic model based on a program evaluation approach and a review by Meiji University. To enhance the reliability of our own assessments, we asked the Institute for Program Evaluation of Meiji University to review our assessment results in FY2017. * GSG: http://impactinvestment.jp/about/ (in Japanese only) 3. Discussion example: Suggested social impact assessment logic model and indices (1) Project to provide learning materials for children in emerging countries Logic model and suggested performance indicators for FUJIFILM Business Innovation’s “project to provide learning materials for children in emerging countries” Multi-sector collaboration aimed at distributing learning materials to some 100,000 children by 2023 to rectify disparity of educational opportunities in emerging countries Initial outcome Interim outcome Final outcome V Inputs/activities Outputs (Direct objective) (Operation objective) (Higher-order objective) ision: Contributing to r Children Feeling the joy of learning Higher academic capability Children can choose a People Distributing learning materials Increased learning • Increased motivation • Higher basic knowledge / future path they desire • Number of learning materials opportunities to learn skills (higher education/ Staff, employees distributed Number of positive responses in • Increased enthusiasm for employment) as volunteers Local NGOs surveys (level of interest in/ higher education • Number of children who enthusiasm for study) • Enrollment status: Junior high • Exam scores schools, senior high schools, receive learning materials Increased partners for • Number of positive responses in universities edr • Types of learning materials their activities Higher name value/reputation surveys (enthusiasm for higher • Number/ratio of children who distributed in local communities education) have enrolled: Junior high ess the disparity of educational opportunities among childr Financial sponsors schools, senior high schools, • Number of partners for the project universities Having their company names • Number of media reports on the • Employment rate appear in learning materials project Greater connection with • Number of positive responses in local communities Materials surveys (level of recognition/ Printing devices, Local communities and reputation in local communities) Number of people participating in paper residents local activities (various projects, Greater interest/awareness/ events, etc.) Becoming aware of emphasis on children the activities Number of positive responses in surveys (level of interest/ awareness) Heightened self respect/ Improved school attendance dignity and established study habit • Heightened self esteem at home • Heightened sense of Number of positive responses in Children empowerment surveys (attendance status, study Monitoring/mentoring Increased opportunities Number of positive responses in surveys hours/frequency at home) Money (mentality score given on self esteem and (children and parents) to get associated with sense of empowerment/ Heightened sense of trust adults mentality about future) in society • Number of children who have received mentoring/ Capable of considering personal • Establishing a sense of en in the Asia P monitoring goals and the future engagement in social issues • Number of employees who Number of positive responses in Number of positive responses in joined the activities as surveys (score given on mentality surveys (score given on the sense volunteers about the future) of trust in society) Guardians Increased opportunities to Heightened understanding Established environment that acific r think about children’s about the importance of facilitates children’s learning study for young children education Number of positive responses in surveys Number of positive responses in egion (level of awareness about the importance surveys (level of improvement in of children’s education) children’s learning environment) * This shows a logic model and suggested performance indicators for social impact measurement as of June 2018. 137 FUJIFILM Holdings Corporation Sustainability Report 2023
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