A UNIVERSAL LANGUAGE In the world of the Olympic and ticket, on television or near a stadium, Paralympic Games, pictograms and are especially useful for directing are symbols representing each spectators to competition venues. Olympic or Paralympic discipline. But more than that, they form a Over the years, pictograms have universal language that everyone become a key element of the look can understand, whatever their native of the Games and a unique form of language. Pictograms enable us to expression for the host countries, immediately identify a sport and a embodying their style and culture, as discipline, whether they appear on a well as the spirit of the Games that they are hosting. 10 CHAP. 1 – PICTOGRAMS: MORE THAN JUST SYMBOLS 4