2024 TAS Infographic

The ONLY & Longest Running SeriSeries oes of Tf Traravvel Shoel Shows in the Uws in the U.S. .S. th 20 YEAR over 118EVENTS Located in Top U.S. Feeder Markets Over $6.56 Billion in Total Travel & Hospitality Spend were inflwere influuenced by the Tenced by the Traravvel & Ael & Addvvenenture Shoture Shows ws “We came back to the Dallas Show this year not knowing what to expect, but we found a lot of dierent trips to add to our list. We like that we can book at the Show. It’s nice to be able to meet with a travel provider face to face and get our questions answered immediately, get our itinerary personalized just for us and take advantage of the deals and specials oered.” – Louise, Dallas plan on returning to the show 95%95% Audience Demographic Insights Reveal the Shows Attract Auent, Educated, Active Consumers 52% 62% 92% 89% 78% Female Married Age 35+ Hold a Make over or in a in peak college $100k a year committed earning degree relationship years Attracting the Right Audience We Deliver Pre-Qualified Travelers $1.5B+ Billion Dollars Spent Annually on Travel Over $5,000 Average Per Trip Travel Spend 97% Of Attendees are Passport Holders Ready to Travel Where Our Attendees Are Interested in Going 91% 93% 71%74% 71%76% 71%53% 71%76% Domestic International Lorem ipsum 94% 90% Will take 3-9 domestic trips Of attendees took 1 or more in the next 12 months international trips over past 12 months 86% 93% Intend to take more or the same Will take the same or more number of domestic trips international trips in next 12 months 83% 91% Take regional getaways Are interested in multiple times a year international travel Types of Vacations 59% Cultural / Experiential 52% Active 26% Culinary “We travel to learn about dierent people and cultures, as well as to experience new things and try amazing food!” – Haley, Philadelphia Influence Bookings Among Ready-to-Buy Consumers of those looking to book a tripof those looking to book a trip, book, bookeded with an ewith an ewith an exhibitor they met at the showxhibitor they met at the showxhibitor they met at the show will book this vacation within a yearwill book this vacation within a year of attendees spent over $5,000 on travel of attendees spent over $5,000 on travel annually with eannually with exhibitors or destinations xhibitors or destinations they met at the show “We just love to travel. We have quite a few trips planned but we came here to find another aventure—something new and exciting!.” – Bobby, Philadelphia Of attendees booked one or two trips with an exhibitor they met at the show Indicated the show has an impact on where they go on their next trips Found more confidence in making travel plans with the exhibitors based on their involvement with the show “It’s great to be back at an in person event again. There are so many dierent types of vacations to take here and the information we get from the exhibitors in the booths is something we can’t find online. Can’t wait to come back in 2024!” – Jennifer, Chicago Qualified Attendance Per Market Consumers Travel Trade Travel Media Advisors ATLANTA 5,500 – 9,000 700 – 900 375 – 500 25 – 50 CHICAGO 15,500 – 19,000 1,450 – 2,000 400 – 550 50 – 75 DALLAS 7,250 – 10,500 850 – 1,200 325–425 25 – 50 DENVER 10,000 – 12,750 850 – 1,250 225–350 25 – 60 LOS ANGELES 16,000 – 20,000 1,750 – 2,750 500–725 85 – 150 NEW YORK 20,000 – 24,500 2,250 – 3,500 475–900 275–375 PHOENIX 5,500 – 8,500 750 – 1,000 275 – 375 25 – 50 SF/BAY AREA 15,500 – 19,000 1,450 – 1,850 375–425 50 – 75 WASHINGTON, DC 14,750–18,000 1,050 – 1,300 250–425 40 – 75 Making an IMaking an Immpressionpression Multi-Media Campaigns Generate Hundreds of Millions of Impressions Nationwide Multi-Media Campaigns Generate Hundreds of Millions of Impressions Nationwide 665+ Million Reached VIA Highly Targeted Mass Media Campaign 70.9 Million 6.1 Million 31.4 Million 35.1 Million TV Impressions Radio Outdoor Social Media/ Impressions Impressions Digital Impressions 500+ Million 1.75 Million 17.5 Million 2.5 Million PR Impressions Direct Mail/Email Co-op Paid Impressions Impressions Search Top Travel Speakers Bring Super Travel Fans BBBBBBBBring Sring Sring Sring Sring Sring Sring Sring Suuuuuuuuper Tper Tper Tper Tper Tper Tper Tper Trarararararararavvvvvvvvel Fel Fel Fel Fel Fel Fel Fel Fansansansansansansansans SamanSamanSamanthathatha Josh PPetereter PPPaaatricia tricia tricia RRickick Brown Gates Greenberg Schultz Steves Well this show is a rare opportunity in the United YYou have theou have the States to get thousands of avid travelers travelers in the planning avid travelers stage of their trip. If you want who come to who come to ““ these shows, to put your destination at the these shows, forefront of the minds of in the thousands! in the thousands! ““ American travel dreamers, I mean, it’s so I mean, it’s so this is certainly a good extraordinary. extraordinary. opportunity. I do it every year – Pauline Pauline AAAAndrewndrewndrewndrew PhiPhill and I do it every year for Frommer Frommer McCarthy Keoghan good reason. ”””””””””””” – Rick Steves Visit www.TravelShows.com For More Information *Mercury CSC, Survey of Travel & Adventure Show Attendees Regarding Travel Behavior and Bookings, ”” Travel & Adventure Show Registration Data and Travel & Adventure Show Attendee Survey Data. REV 050323