3M Brand Identity Guidelines Distributor / Dealer Stationery  When the 3M logo is used on another company’s stationery or business cards, that company’s name and logo must receive primary emphasis, with the 3M logo playing a secondary role.  The 3M logo must always be paired with descriptive text that explains how the two companies are related, such as Authorized Distributor or Authorized Distributor/ Applicator.  Other descriptive text may include the types of 3M products that the company represents, such as Scotch™ Tapes.  3M logo should not be used to imply that the distributor/ dealer sells all 3M products.  Use of the 3M logo on another company’s letterhead must not imply that the company is part of 3M or vice versa. 40 3M Confidential. 30 Oc©to be3Mr 2013. All Rights Reserved.