3M Brand Identity Guidelines Protect 3M Trademarks  Using 3M trademarks correctly protects their value. Correct footnote example for multiple trademarks:  Every time a 3M product is mentioned in third party communications, use its full and accurate legal trademarked name. In addition, a footnote statement of ownership is required.  Correct example for each use: We offer high quality consumer brands namely Scotch-Brite™, Nexcare™ and Command™ in our store. 42 3M Confidential. 30 Oc©to be3Mr 2013. All Rights Reserved.