3M Brand Identity Guidelines 3M Brand Communication Materials  3M employees and approved suppliers can access a variety of resources to understand the 3M Brand. These are available on the Brand Reinvigoration site on 3M Source.  For more information on any of these materials, please contact the Marketing Excellence team ( Gail Sinha & Smitha Gopalkrishnan)  3M Brand Book The Brand Book helps us to better understand what makes 3M unique and learn how to tell our story better.  3M Brand Activation Guide This guide helps you bring the brand to life with example marketing platforms that can be customizable to your business and customers.  3M Brand Key Messages These key messages are intended to serve as a directional guide for how we communicate about the company on a global basis. 46 3M Confidential. 30 Oc©to be3Mr 2013. All Rights Reserved.