3M Brand Identity Guidelines Expressing a Unified Identity  The 3M Identity System helps us communicate our brand in a consistent and unique manner that differentiates us in the marketplace  This booklet will help you ― Learn how to protect the 3M logo and guidelines on its application in various kinds of communications ― Elements of the 3M Montage System and new enhancements ― Guidelines on 3M logo usage for educating distributors & dealers who will be communicating their relationships with 3M to end customers  The 3M Identity website is a dedicated storehouse of information, examples, tools and tutorials to help you understand our brand identity systems better. Visit www.3m.com/identity for more details.  Please consult the Marketing Excellence team (Gail Sinha & Smitha Gopalkrishnan) for clarification regarding 3M identity guidelines. 2 3M Confidential. 30 Oc©to be3Mr 2013. All Rights Reserved.