3M Brand Identity Guidelines 3M Brand Identity Enhancements The 3M Brand Identity System has been recently enhanced with the view to make the branding and communication stronger. There are six key enhancements, including: 1. Larger 3M logo: Increasing the 3M brand presence reveals confidence that we stand behind all we do to enable success for our customers. 2. 3M montage flexibility: More freedom of expression in the composition of 3M montage elements helps us effectively communicate our value propositions in diverse, global markets. 3. Graphics that depict authenticity or collaboration: Examples include handwritten words, formulas, and sketches to infuse authenticity and show how we continuously solve problems by harnessing the power of collaboration; chain reaction graphics visually communicate how one idea leads to another. 4. Dynamic photography: Three specific types of images can be used to express how 3M innovation is continuous, collaborative and transformative: images of people working together, images that convey energy and progress, and microscopic 3M technology patterns. 5. Bolder use of color: Brighter, more vibrant color combinations help to convey our optimism and high energy. 14 3M Confidential. 30 Oc©to be3Mr 2013. All Rights Reserved.