3M Brand Identity Guidelines Imagery : People People  If used as the hero image, subjects should have some connection to the 3M global brand or business, preferably using or enjoying the benefits of the technology, product or service. People  Show subjects in relevant environments engaging with our products or collaborating with others.  Images can be cropped to be contained within the montage, or outlined, breaking out into the white space.  A library of “people imagery” can be downloaded from Celum-Synergy. 20 3M Confidential. 30 Oc©to be3Mr 2013. All Rights Reserved.