3M Brand Identity Guidelines Branded or Endorsed Merchandise  Always use a 3M Red logo.  Only one 3M logo can appear per visual surface.  Position the logo over a white background for maximum prominence. Other background colors with good contrast, such as black or neutral colors, may also be used.  Position the logo prominently with at least 1/2 "M" clear space on all sides.  Set the text in Helvetica Neue 57 Regular Condensed, in either black or white.  Use upper and lower case — do not use all caps.  Stack the text flush-left (if it requires more than one line), sized equal to 1/4 to 1/2 "M" for most applications  On very small items, such as pens, size text equal to 1 “M” for maximum readability.  Use the 3M logo as an endorsement when promoting a specific strategic brand, division, operating unit, plant or business name, 33 3M Confidential. 30 Oc©to be3Mr 2013. All Rights Reserved.