3M Brand Identity Guidelines Minimum Clear Space  Surround the 3M logo with adequate clear space to ensure maximum prominence and visual impact.  Always maintain a clear space at least equal to half the height of the “M,” referred to as 1/2 “M,” around all sides of the logo.  Position the 3M Red logo on a white background for maximum visual impact.  Apply only one logo per visual surface (cover of brochure, Web page, PowerPoint slide, side of mug, chest of shirt, etc.).  Use a 3M Red logo except in cases of one-color applications (which may only use black) or for non-print applications, such as etching or embossing. Standard Logo Sizes  When placing the logo on surfaces 9x12 inches (full page) or smaller, use one of the logo sizes below. 7 3M Confidential. 30 Oc©to be3Mr 2013. All Rights Reserved.