3M Brand Identity Guidelines Incorrect Logo Usage DO NOT reverse the logo to white, use it in any color other than 3M Red or apply the logo on low-contrast backgrounds. DO NOT enclose the logo in a shape. DO NOT rotate, invert, spin, angle or pivot the logo. DO NOT skew, bevel, fold, dimensionalize, stretch, add a drop shadow or otherwise alter the shape of the logo. DO NOT recreate the logo from type. 9 3M Confidential. 30 Oc©to be3Mr 2013. All Rights Reserved.