3M Brand Identity Guidelines Address System The address system is generally placed on the last page of multiple page communications. The 3M Red logo and address block are bottom-aligned and flush-left. When using a one-line division or business name, do not precede it with “3M” since the logo identifies it as belonging to 3M. When using both division and business name, place the business name on the second line, preceded by “3M.” Address information is consistent with the "Workforce Directory" style. Do not use PO Box numbers. The recycle, country of origin, copyright and inventory information block is bottom-aligned, flush-left on the vertical grid line to the right of the longest line of text in the address block. Since most communications are distributed electronically, always include the "Please Recycle" statement in place of recycled content statements or symbols. Indicate the country of origin on all printed materials. Refer to the Trademark Protection section for complete copyright and trademark usage information. Include a 3M inventory number (also called SKU or advertising code) on all printed and electronic communications. 30 3M Confidential. 30 Oc©to be3Mr 2013. All Rights Reserved.
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