EVALUATION 290. Apply McLuhan 1 Answer Marshall McLuhan’s tetrad of questions in context of your solution: 1. “What does it enhance?” 2. “What does it make obsolete?” 3. “What does it bring back that was once obsolete?” 4. “What does it turn into when taken to the extreme?” An example: Solving my hunger by getting a milkshake. 1. My taste buds with deliciousness. 2. My desire for food. 3. Nostalgia of other milkshakes. A smile to my face. 4. I get all sustenance from liquid form. The world runs out of milk. I lose lactose intolerant readers. 1 McLuhan used these questions to better understand the effects different types of technology and mediums had on society. See McLuhan. I learned them from Jeff Michalski, founder of Second City ETC and renowned improv teacher. He used them to develop satire based on the news. 150