DECISION MAKING 260. Follow Precedent Review previous projects led by you and coworkers that yielded great results. Try to follow in their footsteps. 261. Pick the Worst Try to think of the “worst” decision possible. Write down what makes it so bad and what you definitely want to avoid. 262. Celebrate Rejection Turn rejecting ideas into a celebration of the idea being turned down. After all, you’re one step closer to the right solution.1 263. Gain then Lose 2 Combine your top three ideas into one monster idea . Trim away the excess fat from each idea till you have one awesome (and skinny) solution. 1 As Thomas Edison supposedly* said “I have not failed. I’ve just found 10,000 ways that won’t work.” *There is some dispute as to whether he actually said this. 2 After all, the incredible color of orange doesn’t come from one “idea” itself, it comes from the combination of red and yellow. 136

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