BRAINSTORMING 240. Travel to Think Travel somewhere. Use the time sitting in the car or on the plane to “mull over” the problem. 241. Think on the Go When thinking through a problem, do a physical activity like walking up stairs or around the office. 242. Sleep On It Think about the problem before going to bed. Brainstorm ideas the moment you wake up. Incorporate ideas from any dreams you remember. 243. Shower 1 2 Shower and see where your mind goes . 1 Some people say “take a shower,” others say “get a shower.” I say you can’t physically take or get a shower, so why not just “shower?” 2 Showering forces a “creative pause” which, combined with the white noise generated from the water and the distraction of cleaning yourself, can prove a very fertile ground for new ideas. See Creative pause. 127