48 Print/Advertising Headlines. Realist Light with Open Type Stylistic Set 1. Color preference is for one of the cooler brand colors (PMS 3272, 328, 347, or 3425) but may depend on the color make-up of the page. This example is 30pt size, 34pt leading, and a 0.185 inch space after the line. Subhead. Realist Bold with Open Type Stylistic Set 1. Color preference is same as headline (PMS 3272, 328, 347, or 3425) and also may depend on the color make-up of the page. This example is 20pt size, 24pt leading, and a 0.1 inch space after the line. Introduction. Realist Light. Color preference is for Black 65% but can be a knockout if the background makes the copy illegible. This example is 14pt size, 21pt leading, and 0.1875 inch space after the line. Body Copy. Realist Narrow Light. Color preference is for Black 65% but can be a knockout if the background makes the copy illegible. This example is 11pt size, 15pt leading, -10pt tracking and 0.1875 inch space after the line. Body Copy emphasis. Realist Narrow Bold. Only if style regulations require italics instead of bolding should a 10° slant be added to the relevant text-weight copy. Caption/Call Out. Realist Light. Color preference is for PMS 328 but can be a knockout if the background makes the copy illegible. This example is 11pt size and 15pt leading. Legal. Realist Narrow Light. Color preference is for Black 65% but can be a knockout if the background makes the copy illegible. This example is 8pt size, 11pt leading and -10pt tracking. Stationary Name on business cards. Realist Bold with Open Type Stylistic Set 1. Color preference is for one of PMS 328. This example is 12pt size and 14.4pt leading. Position/Title. Realist Bold. Color preference is same as the name on the business cards: PMS 328. This example is 11pt size, 13pt leading, and a 0.02 inch space after the line. Stationery copy, e.g. address & contact info. Realist Semi-Light. Color preference is for Black 90%. This example is 10pt size and 13pt leading. American Alliance of Museums Naming Convention The Alliance. When using an abbreviation of name of the organization, use "The Alliance" wherever possible, instead of AAM. The Alliance carries a stronger emotional benefit than is implied using the acronym. 48