60 Architectural photography should not be flat and should contain some burst of bright, beautiful saturated color. People photography should steer clear of being overly staged and posed. Avoid washed out backgrounds. Avoid photos of people staring at art on walls. Interactivity and engagement are key in the photography for the Alliance. Misuse of architectural photography Misuse of people & staff photography All featured photos are for demonstration purposes only.
AAM Brand Book Page 59 Page 61