ADIDAS RUNTASTIC Brand Manual June 2022 1A Overview 1B Perf. Badge 1C Logo 1D Construction 1E Size 1F Violations 2A Color Palette 2B Typefaces 3A Digital avatars 3B App Icons 4A Product Logos 4B Construction 4C Violations 4D Minimum Size 5A Digital Sizing 5B Digital Margins & Placement 6A Visual Guidance 6B Application 6C References 6A VISUAL GUIDANCE CONSUMER OBESSSION When designing, we focus on the mobile user experience by making sure the content is readable on a mobile device for example. Creators are always on, always connected. Communications have evolved from billboards to phones. From generic. one-size-fits-all messaging to unique, personalised content. The handheld retail revolution is well under way; mobile is their wallet, their shopping assistant, the remote control to their lives. Mobile is the best vehicle to access, build and cultivate direct relationships with each creator, and their local and globally connected communities. MOBILE FIRST