ADIDAS RUNTASTIC Brand Manual June 2022 1A Overview 1B Perf. Badge 1C Logo 1D Construction 1E Size 1F Violations 2A Color Palette 2B Typefaces 3A Digital avatars 3B App Icons 4A Product Logos 4B Construction 4C Violations 4D Minimum Size 5A Digital Sizing 5B Digital Margins & Placement 6A Visual Guidance 6B Application 6C References 2B HIERARCHY VARIABLE APPROACH For more creative flexibility, the typography hierarchy can vary according to the seasonal syles, campaigns and activations. It is important to follow the dedicated typography guidelines prepared for each use case. Fonts can be combined in mutliple different ways, like shown on the examples.