ADIDAS RUNTASTIC Brand Manual June 2022 1A Overview 1B Perf. Badge 1C Logo 1D Construction 1E Size 1F Violations 2A Color Palette 2B Typefaces 3A Digital avatars 3B App Icons 4A Product Logos 4B Construction 4C Violations 4D Minimum Size 5A Digital Sizing 5B Digital Margins & Placement 6A Visual Guidance 6B Application 6C References 3A DIGITAL AVATARS: PRODUCT LOGOS SIZING The logo width size is 62.5% of the canva size for both the square and round avatar. MARGIN Square avatar: the margin bottom size is 30% of the canva size. Round avatar: the margin bottom size is 32% of the canva size. Careful: Many platforms ask for a square profile picture and automatically crop them into a round shape. For those use cases, please make sure to apply the round margin rule of 32% when providing the square image. DO NOT USE THE HORIZONTAL LOGO VARIATION FOR DIGITAL AVATARS. SQUARE AVATAR ROUND AVATAR