ADIDAS RUNTASTIC Brand Manual June 2022 1A Overview 1B Perf. Badge 1C Logo 1D Construction 1E Size 1F Violations 2A Color Palette 2B Typefaces 3A Digital avatars 3B App Icons 4A Product Logos 4B Construction 4C Violations 4D Minimum Size 5A Digital Sizing 5B Digital Margins & Placement 6A Visual Guidance 6B Application 6C References 6B APPLICATIONS ACTIVATIONS & VISUAL STYLE Visual styles are defined for specific activations. They push forward the Brand look & feel and bring a unique and catchy visual language for a certain amount of time. Activation visual styles are renewed and changed throughout the year but they always follow the yearly adidas creative direction. The goal is to bring visual variety to many assets & touchpoints (e.g.: Instagram profile picture background changed regularly according to the current activation style).