ADIDAS RUNTASTIC Brand Manual June 2022 1A Overview 1B Perf. Badge 1C Logo 1D Construction 1E Size 1F Violations 2A Color Palette 2B Typefaces 3A Digital avatars 3B App Icons 4A Product Logos 4B Construction 4C Violations 4D Minimum Size 5A Digital Sizing 5B Digital Margins & Placement 6A Visual Guidance 6B Application 6C References 5B DIGITAL MARGINS & PLACEMENT HORIZONTAL PRODUCT LOGOS In digital ATL, margins are equivalent to the size of the performance badge. The product logos must be centered on the long or short axis. For horizontal and vertical layouts we keep the product logos anchored to either the right or left corners or the center midlines. 9 placement options are available for each layout or 3 options for extreme formats due to the extreme margins. The rules for digital sizing are recommendations based on most frequent use cases and formats. The rules can be broken to best suits each layouts or for specific activation layouts. STANDARD MARGINS & PLACEMENT EXTREME MARGINS & PLACEMENT placement: also applies to vertical formats. Use the five placement options below. extreme margins: only at the short sides of both horizontal and verical layouts. extreme placement: keep centered along the long axis for both horizontal and vertical layouts. FOR BOTH ADIDAS RUNNING AND ADIDAS TRAINING VARIATIONS