Avoiding confusion Developers are an invaluable part of the Adobe community. But we want to avoid any potential confusion by always being very clear about who is driving a communication. We never want to mislead someone into thinking that they are receiving content from, or communicating directly with, Adobe if that’s not the case. Use your branded look & feel When you refer to Adobe or use any licensed Adobe brand assets, you must do so within your own unique branded look and feel— one that is distinguishable from the Adobe look and feel. Any licensed Adobe assets you use should be just one element in your communication, secondary to your own brand. Please do not create any communications that look like a communication coming from Adobe. Social media Your social presence is an important way to engage with customers. But just like in other marketing activities, we want to avoid any confusion and make it very clear who is driving the conversation. • Account name : This should communicate who you are: your company, organization, or group name Avoid using an account name that is confusingly similar to an existing Adobe account or could cause confusion by creating a misleading impression that it’s an official Adobe account. • Disclaimer : Clearly state your relationship with Adobe in your profile/about section. Example : Company XYZ produces Product XYZ which integrates with Adobe Product XYZ. This account is managed by Company XYZ, not Adobe. Example : Product XYZ and this account are managed by Company XYZ, not Adobe. 4 Adobe Confidential | 03 May 2023