12 ALASKA AIRLINES BRAND GUIDELINES The Aura SPIRIT OF THE NORTH We use four types of Aura to give us a range of expression. They all follow these principles: • The order of the core colors is Midnight Blue>Atlas Blue>Breeze Blue>Tropical Green on the outer edge. Never change this. • No straight or parallel lines in the Aura; it’s organic. • No evenly-spaced sections of color; less static, more motion. • There’s always one twist – one part of the Aura that crosses, making an “x” shape. The twist Midnight Aura Made up of solid colors of Midnight Blue and the secondary palette. A twist is always present in the Atlas Blue. Color bleeds off all four sides of the canvas with no visible White. White Aura Made up of all the colors of the primary and secondary palettes including core White. Color bleeds on two or three sides of the canvas. The twist is always present in the Atlas Blue. Blended Aura Available in both Midnight and White versions, Blended Auras are made with primary and secondary palettes. Colors fade between shapes for a softer look. Line Aura The line aura is primarily used in Lounges and First Class. It can also be used when the deliverable is something that needs to feel classy or upscale. The construct of the Aura