2 ALASKA AIRLINES BRAND GUIDELINES Welcome to the Alaska Airlines Brand Guidelines. This is where you’ll find the best practices for the Alaska brand. Use it as your guide when creating remarkable content. Throughout these pages, you’ll find links to external resources that are living documents containing our most up-to-date information. Need more? Visit alaskabrandstudio.com to request a project, find links to our most used creative assets or for assistance using this guide.