14 ALASKA AIRLINES BRAND GUIDELINES Additional Typefaces FLYEST PRAISE You may notice a new typeface being used in the aircraft experience. It’s called Highest Praise and is strictly reserved for application on materials used on board. Cups, napkins, headphone packaging and the seatback cards are all areas where this typeface is used. Highest Praise FREIGHT MICRO Freight Micro is an Adobe TypeKit font that is used for body copy in publications like the Beyond Magazine , Uniform Lookbook, etc. This typeface should only be used for body copy 12pt or below. Freight Micro Freight Micro Freight Micro Freight Micro Freight Micro