13 (Corporate Division) LOGO DOS & DONTS: Albertsons Companies Foundation Maintaining brand integrity Please do not: The primary visual representation of the brand is the logo. The examples shown here illustrate some possible misuses that should be avoided. Altering the logo in any way weakens its impact and its trademark status. A) Add graphics to the logo. B) Disproportionately scale the logo. C) Place an image inside the logo.