Albertsons Companies Brand Book

Albertsons Companies Brand Standards CORPORATE DIVISION November 2017

2 (Corporate Division) TABLE OF CONTENTS File Formats & Usage 18 Legal 19 Creative/Layout Treatments 20 Creative Samples 26 T-shirt Layout Examples 30 Approval Process 31 Our Mission 3 Visual Identity 4 Photography 5 Typography 6 Albertsons Companies Foundation Color Palette 7 Primary Expression 8 1-Color Logo Options 9 Logo Clear Space 10 Dos & Donts 11 Division Logo Assets 15 Vendor Logo Assets 17

3 Our Foundation supports causes that impact our customers lives. Albertsons stores provide the opportunity to mobilize funding and create awareness in our neighborhoods through our employees passion, partnerships with our vendors, and the generous contributions by our customers. We take pride in ensuring that the vast majority of the funds we raise stays in local communities and reflects what is important to our customers and employees. Our mission Dedicated to bettering the lives of people in our neighborhoods.

4 Our brand personality traits are the qualities that personify the way we want our voice to sound. They provide a filter to ensure our communications always stay true to our brand. Were compassionate, trustworthy, knowledgeable, approachable, and generous. These 5 characteristics should resonate in our tone, whether verbally or in our written word. Our logo communicates our brand personality. The Foundation logo consists of the banner logo and the word Foundation with a red heart. The heart graphic represents our passion for our community and the compassion thats at the core of everything we do. Visual identity

5 (Corporate Division) Photography styles FEELING: Warm, friendly, genuine, compassionate, in the moment, nothing overly styled or posed COLORS: Color and Duotone PHOTOGRAPHY

6 (Corporate Division) Typography Our brand communicates through typestyles that work together to reinforce our personality traits. Our primary font is Helvetica, a classic, clean font that allows us to express ideas simply, confidently, and in an approachable manner. If Helvetica is unavailable, Arial may be used instead. Helvetica (Family) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Secondary Typeface Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Primary Typeface TYPOGRAPHY

7 (Corporate Division) ALBERTSONS DARK BLUE Pantone Refl ex Blue C CMYK 100-72-0-6 RGB 0-83-159 HEX 00529F ALBERTSONS BLUE Pantone Process Blue C CMYK 100-6-0-3 RGB 0-160-224 HEX 009FE0 COLOR PALETTE: Albertsons Companies Foundation Logo colors Colors help us create a memorable experience. When our palette is used consistently, it adds cohesiveness and reinforces our brand personality traits. FOUNDATION BLACK Rich Black CMYK 50-40-40-100 FOUNDATION RED Pantone 186 C CMYK 0-91-76-6 RGB 228-23-32 HEX E41720

8 (Corporate Division) Primary expression Albertsons Companies Foundation horizontal logo is the preferred logo lockup. Use this version whenever possible. LOGOS: Albertsons Companies Foundation Secondary expression Albertsons Companies Foundation vertical logo is used primarily for spaces where the horizontal logo cannot be used due to space restrictions and/or legibility concerns.

9 (Corporate Division) LOGO USAGE: Albertsons Companies Foundation When Albertsons Companies Foundation colors are not available, the logo should print in black or white. These are the only black and white versions of the logo. One-color logos PRIMARY BLACK LOGO (PREFERRED) SECONDARY BLACK LOGO PRIMARY WHITE LOGO (PREFERRED) SECONDARY WHITE LOGO

10 (Corporate Division) LOGO USAGE: Albertsons Companies Foundation Clear space As shown in the example, the clear space of the Albertsons logo is equal to the height of the uppercase letter A in the word Albertsons. This measurement extends from the baseline to the top of the art. The clear space of the secondary logo is equal to the height of the top leaf of the Albertsons logo. This measurement extends from the baseline to the top of the art.

11 (Corporate Division) LOGO DOS & DONTS: Albertsons Companies Foundation Maintaining brand integrity Please do not: The primary visual representation of the brand is the logo. The examples shown here illustrate some possible misuses that should be avoided. Altering the logo in any way weakens its impact and its trademark status. A) Add graphics to the logo. B) Disproportionately scale the logo. C) Place an image inside the logo.

12 (Corporate Division) LOGO DOS & DONTS: Albertsons Companies Foundation Please do not (continued) WELCOME TO THE HEADQUARTERS D) Change the color of the logo. E) Embed the logo in copy. F) Scale elements of the logo separately. G) Break apart/omit elements of the logo.

13 (Corporate Division) LOGO DOS & DONTS: Albertsons Companies Foundation Maintaining brand integrity Please do not: The primary visual representation of the brand is the logo. The examples shown here illustrate some possible misuses that should be avoided. Altering the logo in any way weakens its impact and its trademark status. A) Add graphics to the logo. B) Disproportionately scale the logo. C) Place an image inside the logo.

14 (Corporate Division) WELCOME TO THE HEADQUARTERS LOGO DOS & DONTS: Albertsons Companies Foundation Please do not (continued) D) Change the color of the logo. E) Embed the logo in copy. F) Scale elements of the logo separately. G) Break apart/omit elements of the logo.

15 (Corporate Division) DIVISION LOGO ASSETS: Albertsons Companies Foundation ALBCo_UPDATED_Banner_FoundationLogo_Horz_CMYK_BLK.ai ALBCo_UPDATED_Banner_FoundationLogo_Horz_CMYK_RICHBLK.ai ALBCo_UPDATED_Banner_FoundationLogo_Horz_WHITE.ai ALBCo_UPDATED_Banner_FoundationLogo_Horz_RICHBLK.ai ALBCo_UPDATED_Banner_FoundationLogo_Horz_BLK.ai

16 (Corporate Division) DIVISION LOGO ASSETS: Albertsons Companies Foundation ALBCo_UPDATED_Banner_FoundationLogo_Vert_CMYK_BLK.ai ALBCo_UPDATED_Banner_FoundationLogo_Vert_CMYK_RICHBLK.ai ALBCo_UPDATED_Banner_FoundationLogo_Vert_RICHBLK.ai ALBCo_UPDATED_Banner_FoundationLogo_Vert_BLK.ai ALBCo_UPDATED_Banner_FoundationLogo_Vert_WHITE.ai

17 (Corporate Division) VENDOR LOGO ASSETS: Albertsons Companies Foundation AlbertsonsCompanies_UPDATED_Banner_FoundationLogo_horz_CMYK.ai AlbertsonsCompanies_UPDATED_Banner_FoundationLogo_horz_BLK.ai AlbertsonsCompanies_UPDATED_Banner_FoundationLogo_horz_WHT.ai AlbertsonsCompanies_UPDATED_Banner_FoundationLogo_vert_CMYK.ai AlbertsonsCompanies_UPDATED_Banner_FoundationLogo_vert_BLK.ai AlbertsonsCompanies_UPDATED_Banner_FoundationLogo_vert_WHT.ai

18 (Corporate Division) FILE FORMATS & USAGE Vector Logos - .ai, .eps and .pdf Raster Logos - .jpg and .png Raster logos are created by a series of pixels, or tiny squares that form the logo or image. Photographs and images online are popular examples of raster images. JPGs and PNGs are raster image file formats and should never be increased in size from their original size. Doing so will cause these logos to appear blurry and pixelated. JPG (or JPEG) JPGs are a common type of raster file found across the web and as art placed into other documents. High resolution JPGs can be used in print applications as long as they are not scaled up. Paying attention to the resolution of a JPG is essential if they are going to printed. However, JPGs used on the web can be low resolution and still retain their image quality. Plus, this type of file will help to keep final file size lower than placing a vector image. PNG PNGs are great for web pages, but are not suitable for print applications. PNGs can be saved with a transparent background, meaning they wont be surrounded by a white box, and thus, can be placed on other colors. JPGs must have some type of background, if even just white. Vector logos are scaleable images best used for print applications. Images that need resizing, down to the size of a penny or as large as a skyscraper, vector images remain visually crisp. AI, EPS, and PDF files are all vector files. Note: A raster file that is saved as a vector file retains its raster properties and should not be resized. AI AI files are reliable file formats for print projects. AIs are created by Adobe Illustrator, a preferred program of graphic designers. As a vector file, AIs are easy to manipulate, remain crisp, and are preferred to retain the integrity of logos. EPS EPS files are similar to AIs, except they are a universal file format (much like PDFs). Many programs can save and use EPS files. PDF PDFs are the most universal file type. They can be viewed from any application, on any computer. As long as a PDF is saved from a vector file, it will retain its vector capabilities. If a PDF is saved from a raster file, it will remain raster. This file format is a great way to share a printable file.

19 (Corporate Division) CREATIVE MANDATORIES Legal Where the logo is used, the disclaimer at the right must accompany the logo. The disclaimer should appear somewhere on the page, preferably at the bottom left or right on the page. Albertsons Companies Version: This campaign is managed by Albertsons Companies Foundation.

20 (Corporate Division) CREATIVE /LAYOUT TREATMENTS Key Elements to Include: Place Albertsons Companies Foundation logo, the message, Donate Today and the legal copy within the live area of the thank you sign. LOGO Leave space around the logo, and avoid touching other elements. For clear space information, see pg. 10 of the style guide. Logo sizing maximum is 6" wide Logo sizing minimum is 2" wide DONATE TODAY The goal of the thank you sign is to garner donations. Please include the call to action, Donate Today. Donate today sizing maximum is 72pt. Donate today sizing minimum is 48pt. LEGAL Please include legal copy. See pg. 19 of the style guide for copy and placement. Legal sizing maximum is 10pt. Legal sizing minimum is 8pt. LIVE AREA 0.25" margin Thank You Sign (11"w x 17"h) The thank you sign can also be used in kiosk as well as other places.

21 (Corporate Division) Monitor Frame (15.75w x 11h) Key Elements to Include: Place Albertsons Companies Foundation logo, the message, Donate Today and the legal copy within the live area of the monitor frame. LOGO Leave space around the logo, and avoid touching other elements. For clear space information, see pg. 10 of the style guide. Logo sizing maximum is 3.5" wide Logo sizing minimum is 2" wide DONATE TODAY The goal of the monitor frame is to garner donations. Please include the call to action, Donate Today. Donate today sizing maximum is 46pt. Donate today sizing minimum is 30pt. LEGAL Please include legal copy. See pg. 19 of the style guide for copy and placement. Legal sizing maximum is 8pt. Legal sizing minimum is 6pt. 0.25" margin 1" margin SAFETY AREA - DO NOT PLACE IMPORTANT INFORMATION IN THIS AREA. SAFETY AREA - DO NOT PLACE IMPORTANT INFORMATION IN THIS AREA. LIVE AREA CREATIVE /LAYOUT TREATMENTS

22 (Corporate Division) Monitor Sign (12"w x 8"h) Key Elements to Include: Place Albertsons Companies Foundation logo, the message, Donate Today and the legal copy within the live area of the monitor sign. LOGO Leave space around the logo, and avoid touching other elements. For clear space information, see pg. 10 of the style guide. Logo sizing maximum is 4" wide Logo sizing minimum is 2" wide DONATE TODAY The goal of the monitor sign is to garner donations. Please include the call to action, Donate Today. Donate today sizing maximum is 50pt. Donate today sizing minimum is 30pt. LEGAL Please include legal copy. See pg. 19 of the style guide for copy and placement. Legal sizing maximum is 8pt. Legal sizing minimum is 6pt. 0.25" margin LIVE AREA CREATIVE /LAYOUT TREATMENTS

23 (Corporate Division) Key Elements to Include: Place Albertsons Companies Foundation logo, the message, Donate Today and the legal copy within the live area of the table tent. LOGO Leave space around the logo, and avoid touching other elements. For clear space information, see pg. 10 of the style guide. Logo sizing maximum is 3" wide Logo sizing minimum is 2" wide DONATE TODAY The goal of the table tent is to garner donations. Please include the call to action, Donate Today. Donate today sizing maximum is 36pt. Donate today sizing minimum is 18pt. LEGAL Please include legal copy. See pg. 19 of the style guide for copy and placement. Legal sizing maximum is 8pt. Legal sizing minimum is 6pt. Table Tent (5"w x 7"h) LIVE AREA LIVE AREA 0.25" margin CREATIVE /LAYOUT TREATMENTS

24 (Corporate Division) Scan Card (5"w x 3"h) Key Elements to Include: Place Albertsons Companies Foundation logo, the message, Donate Today and the legal copy within the live area of the scan card. LOGO Be conscious to leave space around the logo, and avoid touching other elements. For clear space information, see pg. 10 of the style guide. Logo sizing maximum is 1.5" wide Logo sizing minimum is 1" wide DONATE TODAY The goal of the scan card is to allow store associates to accept cash donations from customers. Please include the call to action, Donate Today. Donate today sizing maximum is 30pt. Donate today sizing minimum is 18pt. LEGAL Please include legal copy. See pg. 19 of the style guide for copy and placement. Legal sizing maximum is 6pt. Legal sizing minimum is 6pt. BARCODE Barcodes should always be 100% black, set to overprint. When placing on a colored background, a white box should be placed behind the barcode, if not already present. The barcode file needs to be vector art (.AI, .EPS). Raster art (.JPG) can cause the fine lines to pixelate. See pg. 18 for more information about file types. Barcode sizing maximum is 2. Barcode sizing minimum is 80% of its original size or no smaller than .75 wide. 0.1875" margin CREATIVE /LAYOUT TREATMENTS LIVE AREA

25 (Corporate Division) CREATIVE /LAYOUT TREATMENTS Key Elements to Include: LIVE AREA 0.1875" margin Place Albertsons Companies Foundation logo, the message, Donate Today and the legal copy within the live area of the coin canister. LOGO Leave space around the logo, and avoid touching other elements. For clear space information, see pg. 10 of the style guide. Logo sizing maximum is 1 wide Logo sizing minimum is 1 wide DONATE TODAY The goal of the coin canister is to garner donations. Please include the call to action, Donate Today. Donate today sizing maximum is 24pt. Donate today sizing minimum is 12pt. LEGAL Please include legal copy. See pg. 19 of the style guide for copy and placement. Legal sizing maximum is 6pt. Legal sizing minimum is 6pt. Large Coin Canister (5"w x 4.75"h)

26 (Corporate Division) EXAMPLES: CREATIVE /LAYOUT TREATMENTS In-store POS Scan Card Monitor Frame Table Tent Monitor Sign The barcode is the most important element of the scan card. Since the scan card is for an internal audience only (store associate), other creative elements can be compromised to preserve the integrity of the barcode. Coin Canister Thank You Sign The thank you sign can also be used in kiosk as well as other places.

27 (Corporate Division) In-store POS Scan Card Monitor Sign Monitor Frame & Table Tent Monitor Sign EXAMPLES: CREATIVE /LAYOUT TREATMENTS Thank You Sign The thank you sign can also be used in kiosk as well as other places.

28 (Corporate Division) EXAMPLES: CREATIVE /LAYOUT TREATMENTS In-store POS Coin Canister Monitor Sign Monitor Sign Scan Card The barcode is the most important element of the scan card. Since the scan card is for an internal audience only (store associate), other creative elements can be compromised to preserve the integrity of the barcode. Monitor Frame Thank You Sign The thank you sign can also be used in kiosk as well as other places.

29 (Corporate Division) In-store POS Scan Card Monitor Sign Monitor Frame Monitor Sign EXAMPLES: CREATIVE /LAYOUT TREATMENTS Thank You Sign The thank you sign can also be used in kiosk as well as other places.

30 (Corporate Division) T-SHIRT LAYOUT EXAMPLES back front back front back front

31 (Corporate Division) APPROVAL PROCESS Logo Usage Approval Process Before printing any campaign or marketing materials, all creative with logo placement must be approved by your local Foundation contact and Felicia Gray. ALBERTSONS COMPANIES FOUNDATION Felicia Gray Program Officer [email protected] Tel. 925-226-5624