Alex Theuma PodBook™
After 11 years of sales experience in IT, Telecoms & Cloud, Alex Theuma started a blog on SaaS called SaaScribe. This soon caught on, and he built a powerful network across the SaaS founder and investor community.
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NAVIGATING MARKETS AND RELATIONSHIPS FOR GROWTH Alexander Theuma Founder & CEO of SaaStock
About Alex Theuma Alex Theuma, with 11 years of extensive sales experience spanning IT, Telecoms, and Cloud industries, embarked on a journey that reshaped the landscape of SaaS networking and knowledge sharing. In 2016, he pioneered the SaaScribe blog, delving into the realm of Software as a Service (SaaS) and swiftly garnered attention, fostering a robust network within the SaaS founder and investor community.
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SUSFACILITTAINABLE PROFITATING CONNECTIONSABILITY 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (06:05-06:19) We'll soon be publicly saying about serendipity being dead and that we have to look more at the experience and facilitating these one-to-one connections, which are probably the most useful things that people get out of the events. Alex Theuma
INNOVATION IS THE KEY 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (09:29-09:52) We are cognizant of the fact that we need to innovate and, obviously, there is the saying “Innovate or die”. I do believe that while SaaStock is great today if we just continue doing the same thing we're doing for the next eight years, we probably won't be around or we will have plateaued. Alex Theuma
WOW MOMENT 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (15:24-15:48) We want to give the customers a little bit of a wow moment and a feeling that they're not just going through, let's say, a boring PDF. So hopefully, we get a feeling, reaction, something from that initial user experience which not only shows that we get it and we care. We're putting detail not only in the decks around experience but through to the actual physical event. Alex Theuma
ICP HAS TO EVOLVE AND CHANGE 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (27:01-27:18) In SaaS, the key to success and getting to product market fit is usually really identifying that ICP, the ideal customer profile. Often that ICP can evolve and change. Alex Theuma
TALKING TO CUSTOMERS IS THE KEY 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (32:36-32:54) The key to our success is we're always talking to our customers. Over the last six months we've learned so much from our customers, which is a big reason that we are now innovating. Alex Theuma
BE OBSESSED WITH YOUR CUSTOMERS 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (32:58-33:05) If you don't speak to your customers, if you're not obsessed with them, then you're leading yourself down the wrong path. Alex Theuma
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About RELAYTO Experience-Focused Leaders is the podcast from the RELAYTO.com Content Experience Platform. RELAYTO is the #1 Interactive Experience platform that transforms your static content (PDFs, MP4s, images) into engaging interactive experiences, enabling viewers to choose their own path and self-educate.
About the Podcast Host, Alex Shevelenko 5 Lines about Alex Alex Shevelenko: Co-Founder & CEO, RELAYTO/ Content Experience Platform Expert: Marketing, Customer & Employee Experience Design, Future of Work, AI & Cloud Founded Glocal Partners Ex: SuccessFactors|SAP, Salesforce, Oliver Wyman, Microsoft Academia: Stanford MBA, Penn BSE & BA, book research assistant for Dean of Wharton Awards: 60+ digital experience & comms. Excellence in Management Consulting, USA
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