A entown Logo Rules Our logo is sacrosanct and should never be changed or altered. Though it may be tempting to mix it up a bit, don’t. Follow the rules to the left to maintain a clean, clear, consistent logo and our brand standards. Do not use multiple colors in mark. Do not change the font of the mark. Do not outline the mark. Do not rotate the mark. Do not stretch or squeeze mark. Do not put mark on a background without sufficient contrast. Do not use mark over a busy background. 5 Do not alter spacing or kerning of mark.