2.2.3 Basics/The design/Basic elements The imagery Image style Exciting arrangement Generous composition Use of color · Unique perspective and level of detail · Image is divided into a few large areas · Individual color code (Allianz = blue) · Focus on main character/object · Main character/object in the foreground · Focus on a few main colors · Unusual point of view · No highly complex motifs · No desaturated images · No focus on background · No high detail photographs · No boring perspectives · No fragments · Not too flat 22