Visual Elements Panes 1.30 "Panes" is an interactive design system developed to be more dynamic than Standard templates with the goal of breaking through the clutter of external, third-party and paid environments. It echoes the new American Livery and brand language. Panes allows American's online communications to stand out as dynamic, energetic and modern. *Design concepts beyond Panes and the Standard template may be approved by Advertising clients, but these would qualify as exceptions and are for specific campaigns only. © American Airlines, 2015 Advertising Guidelines, v 3.0
American Airlines Brand Book Page 33 Page 35