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Elements Applied Percentage Price Point 2.21 Advertising with price points uses six elements. In this example they are aligned on a rule of thirds grid. The logo is used simply at the top right of the layout. Headlines are set in AA Dark Gray and AmericanSans Light, with ¡ AA Blue callouts. Nos mudamos! The image is open and has space Y para celebrarlo for typography. aprovecha este Percentage price points should follow descuento. the standard price point layout. oneworld logo is aligned % according to the American logotype and Flight Symbol. de 10 descuento Legal copy is placed at the bottom of a layout and justified. Consulta por tarifas especiales para vueloz en Business Class. Reserva hoy mismo tu viaje en aa.com, a traves de Express Ticket Service llamando al (02)2679 – 00, en nuestras oficinas: Santiago(Huerfanos 1199B), Las Condes (Avda. El Bosque Norte 107)consulta a tu agencia de viajes. © American Airlines, 2015 Advertising Guidelines, v 3.0

American Airlines Brand Book - Page 66 American Airlines Brand Book Page 65 Page 67