How is ATL defined? Above the Line is classified as all mass media advertising where American Express is visible in the public eye. These can include but not restricted to: • TV Commercials • Videos • Digital Videos • Print (in branch, magazines, newspapers, etc) • Out of Home • Web banners • Digital banners • New AXP Homepages • New Microsites, New Platform sites, New mobile app, Facebook page launch. ‹ Contents ›