Color Palette Primary Palette Primary colors should be used in important brand moments to build recognition and association for our brand. Emerald is only be used for CTAs and text highlights Green Black HEX #132128 RGB 14 33 41 PANTONE 5463 C CMYK 86 69 59 69 Kale HEX #173B3F RGB 2 60 64 PANTONE 5473 C CMYK 93 58 60 50 Opal HEX #B0D6CE RGB 165 214 205 PANTONE 4162 C CMYK 35 2 22 0 Emerald HEX #56C870 RGB 86 200 112 PANTONE 2420C CMYK 72 0 83 0 Grey HEX #E6E6E6 RGB 229 229 229 PANTONE Cool Grey 2C CMYK 0 0 0 10 White HEX #FFFFFF RGB 255 255 255 CMYK 0 0 0 0