AppExchange | Case Study
Salesforce AppExchange Marketing Study [Confidential]
Exchanging static content for innovative experiences How RELAYTO helped Salesforce AppExchange transform customer engagement
AT A GLANCE The Situation Distribute up-to-date content for wide audience: users / prospects / partners The Solution Smarter, faster, more personalized content @ scale The Result 460,000 Views across 115+ assets Improve customer & partner engagement Walk-the-talk of a leader in 360 Customer Experience Keep traffic within site(s) to maximize engagement Integrate WOW CX experience with atomic sharing and analytics 266,000 Hours view time with engagement 4 Digital & Creative Awards
We are in the CX business. We need our content to be interactive & smart SITUATION Salesforce is the global leader in cloud CRM with over 150,000 customers worldwide. AppExchange is world’s largest business app marketplace. It offers over 3,000 apps and components to extend the power of Salesforce.Its solutions, reviews, content and consultants help extend Salesforce into any department or industry. The goal? Salesforce wanted to transform the content experience to offer better organized content in one place and in a more interactive innovative way, to help improve customer engagement and uplift revenue from both partners and customers. “We are in the CX business. We need our content to be interactive & smart”
SOLUTION At the heart of the new AppExchange is the RELAYTO AI powered platform
SOLUTION RELAYTO enables the sharing of content at scale whilst still being embedded on appexchange.com to keep customers within the site. Generating granular analytics to provide data and actionable insights to show what work and what doesn’t. Faster, smarter and more personalized ” I love this! It will definitely increase engagement. Thank you so much for sharing. Amanda Trickey Content Marketing Specialist ”
” ” SOLUTION RELAYTO converts all content of any file type into rich interactive experiences, with animations, rollovers and easy to complete navigation, which keeps customers engaged for longer Packed with powerful features to maximize engagement Thank so much we’re really happy so far! We’re using RELAYTO for a lot and have plans to keep using it for more & more Andrew Gothelf Director AppExchange Marketing Program
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RESULTS A re-imagined more user friendly, reliable and interactive user experience which boosted customer engagement, while improving business efficiency and conversion. The Relayto Impact Improved Performance 460,000 views of e-books on Relayto 266,000 hours spent looking at Relayto overall 1.6k views to AppExchange from Relayto content hub 115+ e-books created
AWARD-WINNING EXPERIENCES INTERACTIVE E-BOOK & GUIDES Salesforce MULTIMEDIA MAGAZINE Salesforce AppExchange ON DEMAND CONTENT PORTAL Salesforce AppExchange Awards Won 3 platinum awards 1 Gold
KEY TAKEAWAYS AppExchange is the hub of Salesforce ecosystem that contains interactive guides, publications & magazines: Successful Sharing of the AppExchange platform Book a meeting Live, updatable content that can be broadly used & shared between all Salesforce teams: directors, managers, content / product markets & designers Adopted internally, in partner-only communications and public salesforce properties and social platforms Hubs provide clear structure & organization for the 115+ interactive experiences in the Salesforce ecosystem Platform embeds on the Salesforce website generate a lot of traction & engagement
