Store Exterior, Sign Illumination The Apple channel signature can be internally illuminated if it is part of a facade that includes internal illumination of the reseller identity. Always illuminate the full signature with neutral white light. The signature can be externally illuminated if the reseller identity is also externally illuminated. Do not use colored lights or filters to create a lighting effect on the signature. Day Night The signature can be illuminated only if the Note: The sign shown here is for demonstration reseller identity is also illuminated. Always purposes only. The lighting principles illustrated illuminate the full signature. Do not illuminate above apply to all facade types and colors. the Apple logo without also illuminating the Authorized Reseller logotype or other channel designation. Apple Identity Guidelines for Channel Affiliates and Apple-Certified Individuals August 2016 44