Social Media Social media is any form of communication that is built on group participation, comment- ing, and interaction. Your social media site (i.e. Facebook, Twitter) must represent your company or store. Please refrain from commenting or sharing news or information about Apple. Do not use the Apple channel signature in social media communications. Instead, refer to your Apple Channel authorization in text. You may post a photograph of your storefront that includes signage featuring an Apple channel signature. If you wish to post social media communications featuring Apple products, please refer to the approved product images and marketing guidance for resellers on ASW. RESELLER RESELLER RESELLER RESELLER Store photo An Apple channel signature can appear on storefront signage when a photo of the reseller store is shown. Do not add signature artwork to the store photo; it must be part of the existing store signage. RESELLER RESELLER Do not include an Apple channel signature Do not post Apple product photos, other than in your store’s main identity. Do not use a those provided on ASW, to social media sites. signature as part of your social media graphics. Apple Identity Guidelines for Channel Affiliates and Apple-Certified Individuals August 2016 19