AT&T Brand Guidelines at a Glance 2 Globe symbol AT&T logotype Globe symbol AT&T logotype Corporate Signature The AT&T signature is the heart of our identity. It’s the first way we connect to our customers, and it’s imperative that we use it correctly everywhere it appears. The signature has two components: the globe symbol and the AT&T logotype. These two components are carefully drawn artwork and should never be redrawn or altered. There are two configurations of the signature. The horizontal configuration is the preferred version. Use the vertical configuration when there is insufficient space to use the horizontal configuration. Horizontal configuration Vertical configuration