AT&T Brand Guidelines at a Glance 14 Vibrant Color Specifications There are precise color specifications for the vibrant colors in the AT&T primary and secondary palettes for CMYK (process) and RGB (screen). When specifying vibrant colors, use the color breakdowns below. Please download Working with Vibrant Color: A Step-by-Step Guide (PDF) for more information on constructing a vibrant color. AT&T New Orange 0/64/100/0 0/31/100 255/114/0 252/179/20 AT&T Blue 85/24/0/0 55/18/0/0 6/122/180 58/165/220 AT&T Lime 24/0/98/8 26/0/100/0 182/191/0 219/216/16 AT&T Green 55/0/100/0 32/0/100/0 110/187/31 196/216/45 AT&T Burgundy 2/100/35/29 2/92/25/8 179/10/60 218/56/114 AT&T Purple 45/100/0/0 30/86/0/0 129/1/126 184/80/158 AT&T Dark Blue 100/74/0/33 87/50/0/4 12/37/119 2/111/179 AT&T New Orange 0/64/100/0 0/31/100 255/114/0 252/179/20 AT&T Blue 85/24/0/0 55/18/0/0 6/122/180 58/165/220 AT&T Lime 24/0/98/8 26/0/100/0 182/191/0 219/216/16 AT&T Green 55/0/100/0 32/0/100/0 110/187/31 196/216/45 AT&T Burgundy 2/100/35/29 2/92/25/8 179/10/60 218/56/114 AT&T Purple 45/100/0/0 30/86/0/0 129/1/126 184/80/158 AT&T Dark Blue 100/74/0/33 87/50/0/4 12/37/119 2/111/179 CMYK (process) RGB (screen) Solid color Solid color Vibrant color Vibrant color