AT&T Brand Guidelines at a Glance 23 AT&T 2.0 Image Categories The AT&T 2.0 imagery style isn’t posed; it’s uniquely angled to capture today’s customers and show how AT&T benefits them every day. It should be influenced by the latest in film, music and print to stay relevant. Photography Residential and business: Engaging people “living the moment” Illustration Combining product, photography and illustration as a secondary element or expression of the sales piece Product Display Showing product on its own, with photography and with illustration