AT&T Brand Guidelines at a Glance Table of Contents Introduction 1 Corporate Signature 2 Signature with Tagline 3 Restricted Uses 4 Clear Space 5 Signature Colors 6 Signature Incorrect Use 7 Typography 8 Tone of Voice 9 Bringing Tone of Voice To Life 10 Color Palette 11 Color Specifications 12 Vibrant Color 13 Vibrant Color Specifications 14 Arc System 15 Arc Use 16 Arc Color Variations 17 Arc Templates 18 Correct Arc Use 19 Incorrect Arc Use 20 Supergraphic Configurations 21 Iconography 22 AT&T 2.0 Image Categories 23 2.0 Photography Style 24 2.0 Photography Elements 25 Correct and Incorrect Photography Use 26 Illustration Overview 27 Correct and Incorrect Illustration 28 Illustration Contact List 29 Product Showcase 30 Combining Photography and Illustration: Correct and Incorrect Use 31 Customer Journey/Examples 32 AT&T Brand Center 33