AT&T Brand Guidelines at a Glance 26 Captures an idea in an expressive and unique way Correct and Incorrect Photography Use Should not be posed and predictable Captures the energy of the moment in a candid manner Should not be posed or forced Should not be cluttered and unfocused Contains wide tonal range with vibrant colors and is fun, celebratory, casual and inviting Is current and active Should not be posed or forced Should not be high-end or high class Should not be flat or have muted colors Should not be unconvincing or staged