The logo can be used in a limited number of color variations and only on certain color backgrounds. Primary color version Full color positive This color version works best on a white background, but may also be positioned on the lightest neutral background from the secondary palette, or on lighter uncluttered areas of photographs. Color versions Full color negative Use the full color negative version of the logo on the dark color backgrounds shown here and dark photographs that provide enough contrast with the logo, or the official Avast pattern. Do not use on unspecified background. Limited use versions One-color Use the one-color negative version of the logo on dark color backgrounds or over dark photographs for increased legibility. Use the one-color positive version of the logo for special applications like blind-embossing, foil stamping, embroidery or when color output is not available. Avast guidelines Avast Orange RGB: 255 / 120 / 0 CMYK: 0 / 62 / 95 / 0 WEB: FF7800 Logo Color versions Avast Dark Purple RGB: 45 / 54 / 76 CMYK: 93 / 86 / 40 / 32 WEB: 2D364C White Avast Orange Avast Dark Purple Black RGB: 0 / 0 / 0 CMYK: 0 / 0 / 0 / 100 WEB: 000000 Avast Blue RGB: 38 / 28 / 106 CMYK: 100 / 100 / 0 / 22 WEB: 261C6A Avast Purple RGB: 101 / 52 / 172 CMYK: 80 / 89 / 0 / 0 WEB: 6534AC White RGB: 255 / 255 / 255 CMYK: 0 / 0 / 0 / 0 WEB: FFFFFF 5
Avast Brand Book Page 4 Page 6