18 Typeface s k c o The Avis corporate font is Helvetica Neue. Its simple, legible, l b g n straightforward nature helps communicate our brand values – as does i d l i u b the italicised form used for headlines, which is suggestive of motion and c i s a a company that always operates at speed. This should be used in all our b e h communications, both external and internal, as it will aid uniformity and T that all-important recognition. For consistency, the weights given To buy the Helvetica font visit Headlines and sub-headlines opposite should be used for all headlines, www.linotype.com supporting copy and body copy. Helvetica Neue Bold Condensed Oblique 77 NB. If absolutely necessary a secondary Please refer to the templates section font could be used for internal pc work. abcdefghijklmnopqrstuvwxyz for suggested font sizes. Please use Arial Narrow for headers and Arial for body copy. e.g. PowerPoint ABCDEFGHIJKLMNOPQRSTUVWXYZ presentation or letter. 1234567890&£.,;:!?()* Body copy & legal copy Helvetica Neue Roman 55 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890&£€.,;:!?()* Substitute copy USE ONLY when Helvetica Neue or Helvetica are unavailable (for internal PC work only) Arial abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890&£€.,;:!?()* Avis Brand Guidelines 07.08