3. How to express our brands De Ruiter Logo & Tagline Our logo is made up of the Bayer Cross, De Ruiter logo type, icon and tagline. Like the Bayer logo, the De Ruiter logo is recognized by our customers, partners, retailers and employees around the world. To maintain a strong brand identity in the marketplace, it is important that any use of this logo is in accordance with the 4-color logo 1-color logo standards set forth in these guidelines at all times. Logo colors Our full-color logo is made up of Bayer brand colors. It is When a communications piece is restricted to a single or the preferred option for digital and print applications when 2-color format, the 1-color logo should be used in Bayer Logo type 4-color processing is allowed and can be used on white or Dark Blue or black. light backgrounds. Bayer PANTONE: 2380C RGB: 16/56/79 Dark Blue HEX: 10384F CMYK: 80/33/0/80 Icon Bayer Bayer Bright Blue Dark Blue PANTONE: 298C PANTONE: 2380C White logo Icon RGB: 0/188/255 RGB: 16/56/79 Our logo can be used in white on top of a dark, solid or The De Ruiter icon is a unique mark that is both a structure and HEX: 00BCFF HEX: 10384F photographic background, if there is a strong contrast a leaf combined. The blue structure represents a glasshouse CMYK: 71/0/0/0 CMYK: 80/33/0/80 between the logo and background colors. and is positioned on top of a growing environment, the green below, suggesting a protected growing environment. The icon Bayer Bayer may be used as a design element in De Ruiter communications. Mid Blue Bright Green PANTONE: 2152C PANTONE: 2299C RGB: 0/97/127 RGB: 137/211/41 50 HEX: 00617F HEX: 89D329 Approved for External Use: Vegetables by Bayer Brand Guidelines // July 2021 51 CMYK: 84/32/13/22 CMYK: 40/0/100/0