2. Introducing our brand family A Meaningful Transformation ...to 1 unified platform What’s changed Familiar brand icons maintain seed brand legacy; // Bayer Cross infuses brand equity A meaningful Updated Bayer color palette cultivates unity and vibrancy transformation // One powerful tagline breeds promise and purpose: // Grow better together From 3 separate corporate brands... Why it matters // We’re taking our innovations beyond the seed with tailored solutions that help our customers and partners stay ahead of changing consumer demands. // We’re leveraging the diverse talents of experts across Bayer to bring new innovations and solutions to our customers even faster. // We’re elevating our commitment to partnering with our customers to grow their business so together we can grow a healthier world. 14 Approved for External Use: Vegetables by Bayer Brand Guidelines // July 2021 15